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Cookie Policy

This Cookie Policy explains what cookies and similar technologies are, how Ride in Florence Srl uses them on this website, and how you can manage your preferences. It complements our Privacy Policy and is provided in accordance with EU Regulation 2016/679 (GDPR), Directive 2002/58/EC (ePrivacy) and the guidelines of the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali) dated 10 June 2021.

Data Controller: Ride in Florence Srl Registered office: Piazzetta Montalcino, 4 — 50100 Firenze (FI), Italy Last updated: June 2026

Contents

  1. What are cookies
  2. Categories of cookies we use
  3. Technical cookies
  4. Analytics cookies
  5. Profiling & marketing cookies
  6. Third-party cookies
  7. Retention periods
  8. Managing your preferences
  9. Your rights
  10. Updates & contact

What are cookies

Cookies are small text files placed on your device (computer, tablet, smartphone) by the websites you visit. They are widely used to make websites work efficiently, to remember your preferences and to provide information to the owners of the site. Similar technologies — such as web beacons, pixels, local storage and SDKs — perform comparable functions and are treated in the same way as cookies in this policy.

A cookie is typically defined by:

Categories of cookies we use

This website uses three categories of cookies, with different rules regarding consent:

At your first visit, a banner allows you to accept, reject or customise the use of analytics and marketing cookies. You can change your preferences at any time, see Section 8 below.

Technical cookies

Technical cookies are necessary to allow you to browse the website and to use its features. Without them, services such as form submission, secure browsing or basic navigation may not work properly. According to Italian law and the Garante guidelines, technical cookies do not require consent.

Analytics cookies

Analytics cookies allow us to measure traffic in aggregate, understand which pages are most visited and improve the quality of our content. When IP addresses are masked and data are not shared with the third-party provider for its own purposes, the Garante allows the use of analytics cookies as technical, without prior consent. Otherwise, your explicit consent is required.

To opt-out from Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.

Profiling & marketing cookies

Profiling and marketing cookies allow us, or our advertising partners, to show you content and offers tailored to your interests, and to measure the effectiveness of our communications. These cookies are activated only after your explicit and prior consent, given through the cookie banner. Consent can be withdrawn at any time, with no consequences on the use of the website.

The above list may vary depending on the campaigns active at a given time. The most up-to-date list is available through the cookie banner.

Third-party cookies

Some cookies are set by external providers whose content is embedded in our website, for example videos, maps, fonts or social sharing buttons. For these cookies, the third-party provider acts as an independent data controller and applies its own privacy and cookie policies. We invite you to read them by following the links below:

Retention periods

Each cookie has its own duration, as specified in the tables above. In general:

Managing your preferences

You can manage cookies in two ways:

Through the cookie banner

At your first visit, the banner allows you to accept all cookies, reject non-technical cookies, or customise your choice category by category. You can change your preferences at any time by clicking “Cookie preferences” available in the footer of the site (once the banner is implemented).

Through your browser

You can also configure your browser to block or delete cookies. Disabling technical cookies may affect the proper functioning of the website. Below are the instructions for the most common browsers:

Your rights

In accordance with articles 15–22 GDPR, you can exercise the rights listed in our Privacy Policy, including the right to access, rectify, erase or restrict the processing of your data, the right to object to processing, the right to data portability and the right to withdraw your consent at any time. You can also lodge a complaint with the Italian Data Protection Authority (gpdp.it).

Updates & contact

This Cookie Policy may be updated periodically to reflect changes in the technologies used, in the law or in the guidance of the Italian Data Protection Authority. The latest version is always available on this page, with the date of the last update at the top.

Ride in Florence Srl
Piazzetta Montalcino, 4 — 50100 Firenze (FI), Italy

Email: info@rideinflorence.com
Phone: +39 340 364 9140

For any request relating to cookies or to this policy, please write to info@rideinflorence.com with subject line “Cookie”.